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How To Start Your Own Online Poker Gaming Website

Think Big Picture When You Start Your Own Online Poker Gaming Business

There is a gold rush happening right now on the internet, one that is making people all over the world literal overnight millionaires. All over the globe more and more people are jumping online and starting their very own online casinos and poker rooms. This boom is just starting to swell now, and there is still time to get in before it pops, or the market becomes too saturated with providers that it’s not a sure thing anymore.

One thing that is for sure is that online gaming has grown more and more popular over recent years and is turning into a multi-billion dollar industry that many are looking to get there hands in on. If you’re looking to start a poker website, there are a number of things that you have to keep in mind. 

Your Entire Business is Conducted Online

No security team prowling your premises. No comped drinks and rooms. No tellers, no dealers, no maintenance crews. The usual overhead is completely obliterated. You are in the driver seat of a cost effective and really exciting online gaming business.

Are their costs to running it? Sure, of course there are. You’re going to need heavy duty systems that can process the kind of traffic you’ll get, a reliable security system to make sure your players are protected from outside attacks, a dedicated customer support team, and a merchant account that won’t buckle under the load of so many zeros hitting your bank account.

One thing of utmost importance is to gain the trust of your clients, which is going to come from hard work and following all of the proper procedures to make sure that you are both treating your clients fairly with regard to winning possibilities, and making sure that you are making their experience fun and exciting. When you keep your clients happy after starting a poker website of your own, then chances are they’re going to keep coming back which means you’ll be able to stay in business.

If you would like to run a successful online poker gaming business, then there are number of different things that you have to focus your attention on in order to get your business up and running. 

The Gaming License

One of the most important steps to starting your own poker website is to obtain a gaming license from respective gaming authority that gives you the permission you need to run the online poker gaming business. Without this license, you are not legally allowed to run the poker gaming business. The process of getting the gaming license can be time consuming and costly so it is advised that this process is started as soon as possible.

Online gaming is almost impossible to set up in the US right now. I say almost, because nothing is every truly impossible. But for the time being you should focus your energy on offshore ideas, which isn’t really a bad thing. Gambling isn’t strictly a US kind of thing; it’s becoming incredibly popular all over the globe. And since you are starting your casino online, you have the entire world at your fingertips. Without any physical location holding you down, you can literally be anywhere at everywhere, all at the same time.

My best advice is for you to check your local laws, and make absolutely certain that you won’t be running into any trouble with your new online gaming business. If there is even the slightest chance that you could be in trouble, either look to set it up elsewhere or don’t do it at all. The risk may feel worth the riches you can reap, but you have to weigh these very carefully. The last I checked you can’t drive a brand new Lamborghini or Ferrari from a jail cell. 

Check your local, state, and government laws to see what you can and cannot do, and hire an experienced attorney to walk you through it all.

The actual gambling license to operate online gaming site is issued by many governments worldwide, but the most popular jurisdictions issuing such offshore gambling licenses are from the Caribbean and Pacific Island Governments such as Antigua and Barbuda, Costa Rica, St Kitts, Dominica, Curacau and Vanuatu. Read more details at 

Poker Software For Your Online Poker Room

When it comes time to actually providing your clients with the online poker experience, you’ll need to develop or license good poker software that your players will use. There are a number of options for obtaining the poker software needed for your online gaming business. 

One option, and the most expensive option of all, is to develop your own poker software or have it built for you by reputable gaming software developers. This can be the most time consuming process as well because of the extreme difficulty involved in doing so and because of the man hours that are required to create poker software that is highly advanced and well designed to provide the best possible gaming experience for your customers.

Another less expensive option to start your own online poker website is to license the poker software from a gaming software company. The average licensing fees are around $150,000. In most cases a royalty is paid to the poker software provider as a percentage of the monthly "take" or "drop" (gross profit). Usually the poker software provider has payment processing (merchant account providers) already set up for a fully turnkey operation. The purchasing price of one of these turnkey poker solutions depends on customizations and other features, but it is less expensive than creating an entire gaming website yourself, developing a poker software for it, and setting up deposit and banking capabilities.

The most affordable way to start your own online poker gaming business is to become a Licensee of an online poker software provider. This is a far less expensive option to start your own online poker room. It is also the most popular option for both licensed land-based establishments as well as entrepreneurs. Costs range from $10,000 to $60,000. The sub licensee is responsible for all the marketing and receives a smaller percentage than a full licensee, because royalties paid to the licensee are much higher.

Marketing Your Online Poker Gaming Business

After you have obtained your gaming license and have gotten your poker software put in place and are ready to open up for business, the last thing you need to do to hit the ground running is get the word out about it through as many different advertising and promoting capabilities as possible. Without any customers (players), your poker website won’t be able to grow and generate revenue need to pay for the costs. When you have a high amount of loyal customers, your poker website will be a success and you will enjoy the benefits of owning your own online poker room gaming business.

A major factor of success for your online poker room is marketing. Without promoting your poker gaming site, potential players will not be able to find you and will spend their money elsewhere. Some good marketing strategies include: 

• Creating features, such as blogs and helpful playing tips, that will draw people in to your site and encourage them to stay and play • Setting up advertisement campaigns on websites targeting specific demographics 

• Investing in search engine optimization (SEO) to get your poker site to rank high in popular search engines to drive traffic to it 

• Utilizing offline ad campaigns, such as magazine and radio ads 

• Getting reviews and ratings of your poker gaming website on gaming forums and other gaming sites. Without the players, you will receive no profit from your investment into poker software. 

A good marketing campaign can make all the difference in getting users to use your online poker gaming business as their playing headquarters. 

Player Incentives 

A good way to have your poker software games stand out from the pack is to offer promotions and bonuses to your players. Bonuses and reward programs serve to entice new customers, as well as retaining current players. Some bonuses that can be implemented are:  

• First deposit bonuses, where you add a percentage or match the amount deposited into the player's account

• Reload bonuses, where a percentage is added to the amount that a player reloads into their account to continue playing 

• Free plays up to a certain dollar amount, with no deposit required to attract new customers 

Online sites are more profitable than land based casinos, due to their low overhead costs, so they can afford to offer more bonuses to their customers. Good promotions can be a great way to attract a lot of new customers, and creative incentive programs can put you ahead of the competition. Many players are looking for the best deal, and if you can offer that consistently, chances are you will have a very loyal and dedicated customer player base. 

Online poker offers a wealth of opportunities to the dedicated entrepreneur. If you're willing to invest the time and money it takes to have a unique and compelling web site, and employ a creative focus to bring in and keep players hooked to your site, you will be successful in the gambling industry. At the root of every one of the top poker sites is high quality poker software that will keep players coming back day after day.  

Contact us today to receive detailed information on available online casino, multiplayer poker and sports book gaming solutions and our account executive will contact you within 24 hours to discuss your options. We look forward to hearing from you!

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